If you follow me on social media, you will see how vocal Stephen and I have been over our disgust with regards to the Great Run and Herbalife nutrition partnership. If we’re Facebook friends, then you’ll know it’s virtually the only thing I’ve spoken about over the last couple of days.
I would apologise for spamming you all, but I’m not going to do that.
I ranted. I blogged. I set up a petition. Stephen and I took to Twitter. We got our message in front of influential people (thank you, Ben Coomber).
Then last night, this happened:
Wow. With the support of the wonderful running community, we got the outcome we wanted.
So, how did we do it?
I was horrified when I read the news and shared it to Facebook. Stephen responded airing his anger. We decided to write a joint blog post. This is how our partnership began.
We took to Facebook messenger and formulated our plan. Stephen wrote a well researched blog post, whilst I put together our petition. We coined the hashtag #EndGreatRunHerbalife and got to work promoting it. On April 25th, we attracted the attention of Ben Coomber and Timeless Vie, both of whom were good enough to share our crusade. Meanwhile, I wrote another blog post outlining my displeasure at this partnership.
Stephen by this point had attracted the attention of Herbalife and exchanged a series of emails. I hasten to add, both sides remained extremely professional, which is more than can be said for many Herbalife distributors.
By late afternoon yesterday, we had over 1,800 signatures on our petition, calling for Great Run to end the partnership. There had been a constant, steady flow of discussion on Twitter and Facebook – surely this wasn’t going to go away? Runners were talking about boycotting the event. Some talked of defacing the Herbalife logo.
Great Run quietly announced on Twitter that they had decided not to go ahead with the partnership. The Herbalife logo has been removed from their website.
I’m not going to talk too much about why I am so anti Herbalife and other such companies, as I have already vocalised this in the petition and previous blog post. I am just going to state that an MLM company with questionable ethics, with unqualified distributors giving in some cases, dangerous nutritional advice, has no place in sport, especially as a nutrition partner.
Thank you Great Run for listening and thank you to the running community for rallying around us.
I believe that we have a voice and that we should stand up for what we believe in.
Never say that you can’t make a change.