The British 10k London Run 2014


Yay! Thanks to the wonderful people at New Balance, I am pleased to now have a target race in the diary for after the arrival of The Blob. On July 13th, I shall be lining up at the start line with thousands of other people to take part in The British 10k London Run 2014. As an 8 months pregnant person, I can’t quite explain just how exciting it feels to have something to work towards again.


In honour of this year’s First World War anniversary, organisers of the race along with official charity, Help for Heroes, will be planning a number of activities to commemorate the occasion. In the build-up to the event, this will include runners with the special race numbers 1914, 1915, 1916, 1917 & 1918, all having family trees which can trace back to former family members who took part in WW1 in some capacity.

There will also be special activity on race day including having some of the horses used in the Steven Speilberg film War Horse, used as part of the opening ceremony on Piccadilly with riders in period dress. There will also be around 150 soldiers in period dress attending the race itself. Race organisers are also speaking with Imperial War Museum to discover if they have records of who built The Cenotaph, another famous landmark which the run passes, to try and locate their relatives of today to enlist them to run this year.

The 14th edition of the race welcomes some familiar partners, and it is with delight which we welcome Help for Heroes as the official charity partner of the race.

Bryn Parry, CEO & Co-Founder of Help for Heroes, said: “Help for Heroes is incredibly proud to be the official Charity partner of the British 10k London.  This spectacular road race is an amazing example of people ‘doing their bit’ helping to provide practical and direct support to those wounded in the current conflicts, and we have to ensure this support is there for life.  The British 10K London is sure to be an incredible race and I urge you to sign up, fundraise for H4H and be part of something very British and wonderful. Good luck to all those who will be taking part in July.”

This year, the run welcomes New Balance as the Official Sporting Goods provider of The British 10k London Run, producing the running shirts for the event.

New Balance is a running brand that remains committed to manufacturing in Britain, and the British 10k London Run is the perfect partner for us. As part of our #Runnovation campaign, we’re really proud to be bringing New Balance technical expertise and heritage in performance running to this iconic run.” said Samantha Mathews of New Balance.

Don’t miss your chance to compete in this unique run – visit the website or contact Help for Heroes running team on 01725 514124 today!

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